Where should the wall furnace industry go under the changing environment? It affects the development of the industry.
2018-04-02 15:46:52 Category：Industry information Visits
【Introduction】In recent years, the rapid development of the wall hanging furnace industry has a close relationship with the real estate, the real estate market turbulence directly affects the development of the industry.
In recent years, the rapid development of the wall hanging furnace industry has a close relationship with the real estate, and the real estate market turbulence directly affects the development of the industry. It is understood that the domestic real estate market was gradually disintegrated last year, and the three or four line cities went slowly to stock, and the first and second line cities were gradually faced with a series of problems such as tightening up policies and overdrafts for a long time. It is difficult to maintain the growth situation for a long time. This is undoubtedly the development of the wall hanging furnace industry. A layer of shadow.
In fact, in the form of changes in the environment, the wall hanging furnace industry needs more consideration of the new development model and path, rather than continue to stick to the traditional set of practices. He thought at least three aspects:
First of all, we need to change the concept of heavy engineering and light family retail. For a long time, the sale of the wall hanging furnace is mainly realized through the projects of undertaking large public facilities such as office buildings, Hotel hotels, hospitals, schools and other large public facilities, with a single channel. Only some brands are involved in the domestic and civil fields, and almost do not enter the large chain, business super, department stores and other channels known by the ordinary consumers. Less publicity and promotion of products leads to a low awareness of consumers and a weak desire to buy, which restricts the expansion of the product in the domestic market. In fact, in recent years, Chinese tourists in the overseas "crazy sweeps" news reports can see that domestic consumers are not in fact lack of desire for consumption, and they are willing to buy advanced household appliances. As long as they have solved the chronic disease of the lack of knowledge of the products and let more consumers approve, the wall hanger is in domestic market. The field is expected to make greater breakthroughs.
Secondly, we need to accelerate the upgrading of product structure and adapt to the change of market demand. The wall hanging furnace has dual functions of heating and hot water, and it consumes more energy for natural gas. Therefore, energy saving effect is a crucial index. But at present, in the domestic market, the non condensing furnace with high energy consumption is still the mainstream product. The sales volume of the condensing furnace is only less than 100 thousand in the last 15 years, less than 7% of the overall sales. As consumers pay more attention to energy efficiency, condensing furnace will gradually dominate the market, which requires enterprises to accelerate the upgrading of product structure, increase the research and development of high efficiency and energy saving products, in order to meet the higher level of demand in the market.
Finally, we need to grasp technological innovation and create more people oriented products. Compared with ordinary water heater, wall hanging furnace is more technical than ordinary water heater, but it is restricted by capacity, and it is difficult to form scale effect, which leads to high price of product for a long time. Therefore, enterprises need to grasp the technological innovation, and further reduce the cost and price through a variety of means, so as to build more people's products and win a wider market.
In the form of environmental change, the wall hanging furnace industry, although there are many problems and is in a short period of adjustment, but the wall hanging furnace, as a relatively new heating category, is still in the stage of rising. But it's good.
Title：Where should the wall furnace industry go under the changing environment? It affects the development of the industry. URL：http://www.boroachina.com/en/news/852.html